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☕ Elevate your coffee ritual with Colombia’s finest medium roast!
Sello Rojo Tradicional Medium Roast Ground Coffee is a 10 oz bag of premium 100% Arabica beans, expertly roasted in Colombia to deliver a bold yet smooth cup with velvety notes and low acidity. Ideal for French press and drip brewing, this USDA-certified coffee represents Colombia’s top-selling brand, trusted for generations to provide fresh, authentic flavor in every cup.









| ASIN | B004N6YG5M |
| Best Sellers Rank | #10,598 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #153 in Ground Coffee |
| Brand | Sello Rojo |
| Brand Name | Sello Rojo |
| Caffeine Content Description | Caffeinated |
| Caffeine Content Per Serving | 100 milligrams |
| Certificate Type | USDA |
| Coffee Blend Name | Sello Rojo Tradicional Medium Roast |
| Coffee Roast Level | Medium Roast |
| Coffee Type | Coffee Bean |
| Container Type | Bag |
| Country as Labeled | Cocos (Keeling) Islands |
| Customer Reviews | 4.4 out of 5 stars 1,232 Reviews |
| Each Unit Count | 8.8 |
| Flavor | Medium Roast |
| Grind Type | medium |
| Item Dimensions | 3.15 x 1.89 x 5.91 inches |
| Item Form | Ground |
| Item Package Weight | 0.29 kg |
| Item Type Name | beverages |
| Item Volume | 260 ml |
| Item Weight | 8.82 ounces |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Model Number | SR-1 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Package Information | Bag |
| Package Size Name | 10 oz |
| Part Number | SR-1 |
| Roast Level | Medium Roast |
| Size | 10 Ounce (Pack of 1) |
| Specialty | Single Origin |
| Sweetness Description | Mildly Sweet |
| UPC | 017202201395 |
| Unit Count | 10 Ounce |
| Variety | Arabica |
H**N
Yum! Great flavor and price
Great price and a wonderful taste to this coffee. I like to try new brands every time and this one has caught my attention. The aroma and flavor are very authentic and strong. I love it, I think you will too
D**K
Good everyday coffee
I’ve bought this coffee several times now, about 11 bags total, and I keep coming back to it, especially when it’s on sale. I drink coffee every day and this one works well for me. It’s a smooth medium roast and not bitter at all in my opinion. The bags I’ve gotten have smelled fresh and tasted good. I will definitely be buying it again.
L**Y
Colombia's #1 brand!!
Superior to more expensive brands!! Shocked! Wayyyyy better than Maxwell House!! Don’t waste your money of your own something like that brand you’re paying for the name and it’s not even good If you like Colombian coffee that delicious medium roast with naturally caramel nut flavor this is the one you need
L**R
Latin American Coffee
I've tried the Tradicional and Intenso coffees. I prefer the Intenso. The Tradicional roast has dark chocolate and huckleberry / boysenberry notes. I am not a fan of those fruit notes. Medium full body and very low acid. I bought this is on sale for $4. Decent, but not my taste profile. I'm concerned about the branding of this product. It's not falsely advertised but is somewhat misleading to the US consumer. They advertise themselves as the number one brand in Colombia. Americans might think that this means it is Colombian coffee. Most coffee consumed domestically in Colombia is small-lot, and most of mass-produced brand coffee in Colombia is grown in other places, like Brazil. A careful consumer will notice that Sello Rojo is not advertised as "Colombian" (a legally protected designation) but rather is "Latin American", indicating a blend.
M**R
Bold coffee flavor - love it!
I purchase this whenever it's on sale - become a favorite! Arrived intact, fresh aroma/ flavor! Slightly oilier coffee, so if you have a sensitive tummy, I wouldn't recommend (my hubby isn't a fan) However, I love the rich, bold flavor (med. roast) - add a little collagen pwdr, dried whole milk pwdr and I've got a delicious, bracing morning brew to be enjoyed w. homemade bagels! Will definitely purchase again... and again.... ☺
A**E
You might like it but I didn't
Tasted terrible to me with a bad lingering aftertaste. Definitely not for my palate.
H**Y
Very good coffee try it you'll like it.
This coffee is delicious has its own type of flavor it's hard to describe but it is damn good I like strong coffee so with this I get my wish. I also bought the other one that they sell cafe fuerte I haven't tried that one yet but if it's made by the same company it should be a kick-ass coffee I will review that one later when I try it.
M**E
As advertised
I opened the bag and the most aromactic aroma floated to tease my nose. I grabbed my trusted press and put this tempter to the test. Boldly mild earthy flavors tantalised my taste buds. I could taste the bean,the light roast enhanced. I can't tolorate black coffee because,it upsets my stomach. I enjoyed a six oz cup of sello rojo black to savior the flavor. It lost nothing,when I added creamer to my second cup. This was a great value that turned to be a very plesant surprise.
P**L
Good taste
Good product. Serious and fulfilled seller
V**I
Caffe ottimo
Il caffè è ottimo ma a questo prezzo è un lusso che non ricomprerò. Comprendo che la Colombia è lontana ma tantissimi altri prodotti importanti si trovano ad un prezzo più equo rispetto al costo che hanno in origine.
D**O
Olor y sabor
Me ha encantado. Ya sé por que los Colombianos les gusta este café calidad precio extraordinario, muy buen café
A**.
Kolumbianischen Kaffee
Dieser Kaffee wurde mir empfohlen. Er ist sehr aromatisch bedürftig. Vielleicht noch ein zweites Mal.
M**O
Kawa
Bardzo dobra. POLECAM!
Trustpilot
4 days ago
1 week ago