Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3

Shocked by how far this brand has come. I first tried them when I was a broke college student and had to sacrifice to buy a box, back then it was like $30+ a box and I really wanted to use more natural, less harsh chemical hair dyes. Back then (2012-2014) not only was it super expensive for just one box but the color pay off sucked. I was so upset I remember so it took me a while to come back. So glad I gave them another shot because I absolutely loved this hair dye wow! It had minimal bleeding once I washed it the first two times and that's super helpful. Plus the richness of the color is so good! Even after over a month the hair dye is staying put. Although I only wash my hair once a week. I was not expecting this to be as good as it was since it's a more "Natural" hair dye but it blew me away and i'm 100% only buying this brand moving forward. The 3 box deal is unmatched too. I was previously buying the 3 box deal with Revlon but this is my new jam. I think the standout pro of this hair dye is how it DOESN'T burn your scalp or stink too much. Hubby and I are ttc and I really can't be exposed to too many chemicals right now in case I do end up pregnant these months so I really needed something that wasn't going to be so corrosive. Big negative about this brand is that the grey coverage isn't that great. It does cover greys just doesn't erase them fully fully. So keep that in mind. I have nearly a full head of greys and this covered like 98.9% of my greys. There were a few leftovers here and there, maybe like 10 total. Very unnoticeable but if you're a perfectionist it will bother you.

My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals.

I’m not one for writing reviews but always rely on the reviews of others when I’m doing research on a product or service 😂 This time I just had to review this product! Background on me, I am an African American female in her 40’s and have natural hair that’s about half way down my back. I use heat no more than once a year and only use a wide tooth comb on bith mine and my daughter’s hair. So, I am very particular about my hair 😊 I was so afraid to color my hair on my own, but did research and decided to try this in black. I had previously had my hair colored about 5 months ago with permanent color and the individual was so super rough with my hair that I didn’t want to even let her touch up my color. Let me tell you, this product covered EVERY SINGLE GREY HAIR! And, I heard the temple area is the hardest to color. My hair was so soft and I have lots of hair and only used one box, but I would still order two just in case. I only touched up my edges in the front temple area and along where I wear my part. I’m so serious and I’m not paid at all for this review. Please give this a try. I did follow the directions verbatim except I shampooed my hair the same day. I rinsed the color out with slightly cool water in the shower and once the water ran clear, I commenced to shampoo with Shea Moisture for kids carrot and mango shampoo, which I’ve used for several years now on mine and my daughter’s hair and we both love it. I used the conditioner that came with the color also to deep condition my hair and used my normal TGIN Green Tea leave in as my styler along with Shea Moisture curl foam and flaxseed Eco styler gel. I also had no allergic reactions and I have very sensitive skin. I did not do a allergy test prior to using the color, though I would recommend doing that. Basically, this color is amazing, it didn’t blend the greys, they are completely gone.

I’ve used this once. I think the color is good but has washed out a bit. I previously had some red in my hair and it still shows through especially in the sunlight. I will say I feel like it was a minimally invasive “box hair dye” that was not harsh on my hair or caused any damage!

I have been using Clairol Natural Instincts Demi-Permanent Hair Dye for at least two years. The directions are simple and easy to follow. Clairol Natural Instincts Demi-Permanent Hair Dye leaves my hair looking and feeling great. It doesn’t leave my hair dry and brittle. I do my own hair because going to a salon to have my hair done is costly. When I saw the price of a package of three on Amazon, I couldn’t resist ordering it

I love the natural instinct hair colors. It really works in 20 minutes even on dark hair, there is no smell at all cause is very natural, so it does not harm people like me that suffer from sinus and other allergies. Until now, Natural Instinct is the only hair color that is safe to use for me. Plus the conditioner, wow, I just love it. Smells soft and nice and leaves your hair soft, smooth and very shiny. Love all of it.

I like this product and like that it comes in a three pack. It is not a permanent hair color and doesn’t stain your skin. Leaves your hair very soft with a rich texture and not dried out looking

This product irritated my scalp. I experienced itching ongoing and burning.

Does everything it says and more Covers grey and holds its colour longer than any other brand

This is my FAVOURITE blue black hair dye. Stop searching ladies & get this one!! After trail and error of trying to find a hair dye that doesn’t fade and actually dyes my roots & gives the blackest black look, this is the one!! I’ve bought this three times now and will continue to keep using this product. If i didn’t need to dye my roots every 3 weeks, I would never need to touch up my black hair because of how well this product stains and dyes your hair. It also smells fantastic and makes my hair SO soft!

I really do like this product, especially because it is not super permanent. The colour itself is my "go-to" colour and I really like that the company kept it. It does not take long, does not seem to burn or irritate when it is in use and the conditioner is quite lovely.

I love this colour. Naturally I have dark brown hair but my eyebrows are black. This matches my brows nicely and looks natural. My hair still feels soft after using it once dried. It doesn't feel stringy while washing either. It does bleed a lot the first few washes though so make sure to use a dark towel. I have used this colour two times now. The colour lasts a long time.

This tinted the greys but didn't completely cover them. But overall look of the hair improved. Doesn't look like I dyed it though there's a visible difference.