ClairolNatural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3

I used to use this product years ago, but then for some reason when I became almost fully grey I decided I needed to start using permanent hair dyes. I regret that decision! There's really not a need for the harsher dyes, especially when you need to re-dye to cover your roots every 4 weeks like I do. I do lose hair when I use this product, but I have not found a single dye (I've tried probably 20 types) that doesn't cause this, I don't know what kind of magic one must possess for this not to happen, but I don't have it.I have been having problems with hot roots the past year or two (where the top 1/2" of my roots turn orange), but did not have that problem with this product. I do always turn a little fan on low and keep it pointed at my scalp while I wait 20 minutes for the color to set, just to be safe! Since hot roots is caused by the heat from your scalp, I figure might as well keep some cool air flowing and so far it's either been luck, or it's helping prevent that.I generally use a 4 (dark brown) hair dye and wasn't sure this demi would be "strong" enough to notice any color difference, but it did make it a half shade darker and also got rid of a little bit of the reddish tone (it's still reddish though, just not quite as much - but it does turn more red as it fades over the course of a month though, FYI). Before and after photo attached.For grey coverage this does a decent job for a demi. I've attached a photo of my scalp where I'm pretty much 100% grey so you can see what it looks like. The greys are blended pretty nicely, but definitely not the exact same shade as the rest of my hair. I really don't think it's noticeable at all that the greys are lighter in person, it's blended well enough to not draw your eye (unless I'm purposefully tugging at it to show my roots like in my photo).Plus my hair actually feels soft and silky after using this product - which is DEFINTELY not the case with 90% of the permanent dyes I've been experimenting with over the years. I do use 2 boxes for my long hair. The conditioner it comes with is really nice, smells great (fresh and not perfume-y at all) and leaves my hair feeling better than it did before dyeing. I'm glad I re-discovered this product and plan to keep using it! Would recommend.

Pleasantly surprised! I have been dying my hair my entire life, mostly bleaching it very light blonde. This not only was damaging my hair a lot, but takes time to properly tone, conditioning treatments, etc. After I had my daughter i didnt have time to keep doing all that and had the salon try to darken it, and they did, but it was a hard transition from blonde to a more “mousey” brown. On top of that, it faded severely die to my hair being bleached previously, the ends lightened up alot and looked bad. I read that this type of hair dye was less harsh on your hair and picked a color close to my natural color and chose BBZ, or light carmel brown. First off, it didnt smell offensive and like chemicals, which I was shocked by. It actually smells nice. That alone made it a positive experience. The conditioner is pretty decent, and the color came out beautifully. Its thin, and drips easy, but if you take your time i find that it is very easy to apply and make sure you do not miss any spots. Color is vibrant and not brassy. Hair feels soft. I will use this product again.

My hair has not been able to hold a dye for a year now. So, after using multiple products to help my hair, I bought this and it actually stayed in my hair after I washed it. I am 64 years old and have been dyeing my hair for decades. I don't want to look like I am a Grandmother to my 24 year old Daughter. So I dye it. This product 5 days later, when I washed it did not wash down the drain. That made me very happy. The one thing I didn't like was how bright the gold tones came out in my hair. I wanted a light ash brown but couldn't find it in this demi product. The light gold, well the orange/red tones shine bright in my hair. I did buy a blue shampoo that I used 5 days later to help tone it down. Everyone likes it though. This has peroxide which I think helped out my hair. I believe I would buy this again, only in ash lol.

Product works well easy to use leaves hair soft and shiny but stains your hairline how to use coconut oil let's sit for 15 minutes and then rewash with gentle shampoo just the hairline also the color runs dark