The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand Paperback – October 11, 2016

Allow me to join the chorus of other reviewer's whose advice is to, 'Just Buy It!' If your business involves influence, persuasion, advertising or sales - this book is a must-have.Opportunities for advertising directly to customers and prospects are so wide and varied today, it's no wonder why so many well-intentioned marketers spin their wheels following the latest fad, method, or shiny new object. The problem is that these marketers are focusing on the tactic rather than the principle.There are certain time-tested and proven marketing strategies that have been making money for decades, which have been used and perfected again and again by the legends of marketing and advertising - the men about whom this book was written. Over time, these winning and repeatable lessons have been overlooked and lost in a sea of new advertising channels.The internet has created a never-before-seen opportunity to market your products and services directly to the consumers who want and need them most. Unfortunately, many of us get too caught up in the tactics rather than the fundamental strategies and principles. This leads to hit-or-miss results, and frustration.Here's the good news though - and the really fun part: If you start with the fundamental principles taught in this book - you can then use this information to properly choose and implement your marketing through the myriad of opportunities that are now available.Don't be scared off thinking that this is simply a book of well-worn, "timeless" principles that you have heard before, simply presented in a new light. Time-tested or not - most of this material comes across as, relevant, and extremely actionable.The material in this book is presented in a logical, step-by-step way and is very readable. I found myself both enlightened and inspired learning about the legendary figures described in this book. My numerous 'light bulb' moments have resulted in a Kindle version marked up with dozens of bookmarks and highlights.And - if you are not familiar with the authors - Craig Simpson and Brian Kurtz - just know that these two guys are modern-day marketing legends in their own right. (Just do a Google search for their names, and you'll see what I mean.) With Brian and Craig doing the writing, it's like getting a full-scale education in the fundamental strategies of marketing from six marketing masters as taught by two marketing geniuses - all for the price of a single book!The value delivered by this book by far exceeds the cost, which makes this purchase a no-brainer. Stop reading the reviews, click the 'Add to Cart' button, and get started learning and implementing this essential information.

In this book that's as applicable and useful for a newbie as for a seasoned pro, the authors go though the various principles taught by 6 copywriter legends and how much of an impact that has on advertising and copywriting to this very day.I particularly liked these parts of the book;Writing copy that appeals to both the 'rational human brain ' and the 'chimpanzee brain' in order to make someone buy to how emotions amplify your sales message, the wisdom of Eugene Schwarz lives on, all presented from a modern day perspective.There are so many great tricks and tips for writing headlines revealed in this book. You'll learn how to connect with your audience, identifying the problems they struggle with, how you only have a short amount of time to make someone actually read your headline, and what the real purpose of a headline is....it's not what you really think.If you're just getting into copywriting and you struggle with writer's block you'll learn how both Eugene Schwarz and Gary Halbert easily circumvented these obstacles and how 'just doing it', how movement in itself is better than wondering about what could go wrong. It's all being presented so easily.Perhaps the best thing about the book is that you really have to connect with the audience to who you're writing. You have to feel their pain, their problems, you have to get in their world. It means that you actually get to go to see the blockbuster movies and really target their desires and needs.Also, how to use the same technique as Donald Trump did when he was elected president of the US; speaking and writing in a simple and banal language. Not using difficult words, but rather present it in a way that the reader would understand. Emphasizing the benefits of the products, not the technical specifications.I could go on and on about this since there are so many, many valuable lessons in here, but I won't spoil everything. Buy the book, sit down with a big cup of coffee and some sweets and enjoy!

I never review a book until I'm finished reading it, but I could not wait to tell you about this. I'm only on the first chapter and have discovered a unique philosophy on page 2, check out the second to last paragraph, with the words "guiding star" in it. Brilliant attitude to have in business and in your own life for that matter. If you're still reading my review, stop and hit Add to Cart, don't waste time, this book is worth way more! I will be adding to this review as I go through it. I'm taking my time to implement as I read.Building a business online I would think this book has nothing for me...what are old legends going to tell me about how to market and advertise in 2016. How costly that attitude would be. It's like the Golden Rule, it never changes, since the beginning of time it stays as solid as the day it was created. The same is true of the treasures that lie inside this book. They don't change, they are timeless, the year could be 2040 and it wouldn't matter.What Brian Kurtz and Craig Simpson have done here is nothing short of amazing. I can't wait to see what's nextUpdate 10/16/2016Check out page 22, clever method someone used to land a new job using a note in a bottle! Chapter gives you insight into the use of Showmanship...Update 11/9/2016As soon as you order the book on Amazon go to their website TheAdvertisingSolution dot com to claim some killer free bonuses...the bonuses could be products in themselves and they are giving them away free...incredible (I can't post links but I wanted you to be able to get these fast...hopefully most people can figure out the web address above)