As I Am Smoothing Gel, 227g/8 oz.

A lot of people have said that it doesn't leave a cast but I've found that you need to use quite a lot of product to get a hard cast. I don't think a hard cast is necessary, and would continue using this gel because it's a good quality gel with natural ingredients, smells great and really tames frizz. I have the whole product range and won't try anything else now. I'm very happy.

I bought this to try and improve the look of twists and styles on thick, afro hair.The hold is moderate but softens my hair nicely for brushing and creates a nice, less frizzy look. Natural ingredients too, so no irritation or damage to my hair experienced.

This gel is perfect. No faults and holds my curly hair down and slicks so well. I've been struggling with eco styler gel because I feel they've changed their formula but this is great and I use much less because it’s much thicker. I just wish I could buy a massive tube

Doesn't really provide hold to afro or more coarse hair. I would say it's more for smoothing braids rather than for laying down hair. Smells nice enough with clear colour but thin consistency

This Gel is great for my hair. The texture is smooth, not too clumpy. It doesn't make your hair hard but still holds It enough. Great price and fast delivery.

Came open and half full, I suspect that this is not original.

It actually enhances my curls, takes away the frizz and lets them form in loose ringlets. However, not that long lasting, I would need to add more maybe half way through the day, my hair responds to the weather... Will buy again, love this brand.

I am new to the curly girl method and have seen a lot of YouTube videos about the As I Am range. I have fine type 2b/2c curls and this product is probably more suited to type 3 or 4 hair. That said, if I just use a very small amount, it does a good job and it smells lovely, but isn’t overpowering. I don’t use it all the time, perhaps once or twice a month, so this tub will last me ages!