L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny.The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look.If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!

This product is easy to apply and so reasonably priced compared to having your hair colored by a stylist. The directions are very well written and the solution only needs to be on your hair for 25 minutes. I am 63 and have some gray hair and this product covers it well. I've been using this product for years and I get many compliments on the color.

I’ve always loved this shade for summer—it’s my go-to! The color can look a little off for the first day or two, but after that, it settles into a gorgeous tone that doesn't look fake. During the rest of the year, I usually switch to Medium Ash Brown. I’ve found that leaving the color on for an extra five minutes really helps it take better and last longer.

Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands!

Probé el tono 6R (Rojo Claro) de L'Oréal y quedé encantada con el resultado. El color quedó intenso, brillante y uniforme, justo lo que buscaba para darle un toque de vida a mi cabello sin que se viera artificial.🎨 Lo que más me gustó:El tono rojo tiene reflejos cálidos y elegantes, no se ve anaranjado ni apagado.La aplicación fue fácil, la textura del tinte no es líquida ni chorrea.Cubrió perfectamente mis canas (¡gran punto a favor!).Después de enjuagar, mi cabello quedó suave, con brillo y sin resequedad.

Good coverage, I love that it comes in 2 packs and the price is excellent, I always buy it on Amazon

I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼

I like the shade I bought, and the conditioner is the best I've found in boxed color for sure! I don't think it had the grey coverage I expected, I can still tell which strands were grey. They aren't grey anymore, but they are not as dark as the rest of my hair. I expect I will need to color again soon unfortunately. I'm a little bummed, I thought this brand was one of the best at penetrating resistant greys.