Casting Crème Gloss 100 Liquorice: This no-ammonia, semi-permanent hair colour lasts 32 washes. Experience up to 3x glossier, 4x silkier, visibly healthier hair with a bold, intense liquorice black.

This product on mousy brown/dark blonde hair, is a guaranteed way to add some colour and vibrancy to a relatively bland hair colour. It’s very forgiving and covers up mistakes any non-professional would make, and has never caused me any irritation and I have eczema and very sensitive skin.It’s easy to use, great value for money and lasts for a while, especially when done over a reasonable amount of time.I always get compliments on this colour with people asking where I got it done, and I always say, in my own bathroom !

I am a Natural strawberry blonde and bought this product in Rich Honey to enhance my gingerness. I have quite a cold shade of ginger, so I was looking for a colour that would make the colour deeper without going into red. Rich honey was a 10/10 match with what I expected.The colour is nice and even, very easy to apply and didn’t stain my face or hands.One good tip is to shower your hair with hot water before applying.

Love this it great colour and good for gray hair

Have been using this product on/off for years using various shades but particularly like 603 Chocolate Caramel. Looks natural and covers greys. However, quite alarming when I used the ' new ' product, although it says it's the same, my hair turned an alarming green colour whilst waiting for colour to develop. Luckily it washed out ok. Has anyone else had this experience. My hairdresser applied it and same thing happened she had not seen that happen before either.

The media could not be loaded. The actual colour came out really well and will Definately buy again/ no ammonia and very shiny on finish - wrapped in a towel and left on for 25 mins - am really pleased.

I've used this hair dye for nearly a decade, it's always been superior and left my hair so lovely and soft. Now with the new formula it's AWFUL. It only lasts for 3 washes and it's significantly lightened my hair to the point that it looks fully bleached and I've had to get it professionally dyed to sort all the issues it's caused!! It's also fried my hair, and the honey conditioner that it always came with which was the holy grail of conditioners is changed as well and its also awful!! 0/10 DO NOT buy this stuff!!

Without a hitch.

Well I am amazed!!! I bleach my hair to around a level 9.5-10, but it was VERY YELLOW 😫 I really didn’t want to tone it and cause more damage. After much looking, I decided to order this! Well I applied it to damp unwashed hair & I left it on for more than the recommended 20mins because it still looked rather yellow (I left it on for 45mins). I can’t believe how brilliant it looks, I can finally go out! Ha ha sorry I didn’t get a before pic but it was bright yellow bleached. Really impressed.